Certificate in Marketing Management

Course Description

Students will understand the core concepts and elements of marketing. It is an introduction to the various aspects of marketing which includes strategic marketing planning, marketing research, positioning of product, marketing mix, marketing planning on distribution and pricing. This course is intended to be a fundamental course for those who would like to have an in-depth understanding on marketing. The course will have a combination of both the practical tool and the theories on marketing mix and more. At the end of the course, the students will acquire level of skills of marketing context relevant to the marketing industry in Singapore and worldwide.

Course Duration

Duration: 3 Days

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